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The web site states the following, "You owe it to your philosophy to learn how to win." I noticed that the web site also said " Fourth of July Conservative Soiree." They also said " The Laws of The Public Policy Process. The Leadership Institute has trained many of my staff, my friends, and my allies. LIs solutions and their close work with young people are the key to turning our country around. If you want to ac." The meta header had Leadership Institute as the first optimized keyword. This keyword is followed by Conservative Training, Morton Blackwell, and Campus Leadership which isn't as urgent as Leadership Institute. The other words pacstudy.leadershipinstitute.org uses is Conservative Students. CLP is included and might not be seen by search crawlers.